From scrappy startups to global enterprises, Brendan Fortune has built a career at the intersection of product strategy, organizational design, and growth. His journey — from launching products at GoDaddy to driving Customer.io from $12M to $80M ARR — has given him a unique lens on what fuels SaaS success.

This lens comes together in the Product Flywheel, his framework for aligning product strategy, pricing, and organizational design. Its results have helped brands such as Shopify, Figma, Notion, Segment, Red Bull, and even the Kardashian family.

Over the years, Brendan realized the flywheel spins fastest when powered by emotionally grounded teams. Drawing from his decade-long therapy and martial arts practice, Brendan coaches his teams to stay centered, empathetic, and connected, creating environments where people thrive personally and professionally.

Brendan's work is recognized across the SaaS industry, with featured appearances on podcasts and communities such as Product Coffee, Startups for the Rest of Us, The Product Manager, and Product Coalition.

Based in Edina, Minnesota, he balances professional passion with family life, drawing inspiration from adventures with his wife and two children, ages five and two.